EDWIN MIRANDA: EMBRACING NEW AGE MARKETING

Edwin Miranda, CEO, and Founder of KOI IXS a performance-driven marketing agency seems to be on everyone’s lips recently with the innovative way he has broken the glass ceiling that most advertising agencies are stuck under. Edwin Miranda and his company has been recently shortlisted at the New York Festivals Advertising Awards and might be given the nod. This is a significant accomplishment for KOI IXS and his team and would be a great accolade amongst other marketing miracles they have managed to make a reality.

KOI IXS uses predictive analytics and learning algorithm technologies to take a more personalized route towards directed advertising and marketing. This approach to marketing worked immensely successful when Hurricane Maria hit Puerto Rico in 2018. Edwin Miranda and his team were approached to help restore its tourist industry to its former glory more so even better. Edwin then took to Luis Fonsi, a music artist famed for the hit song “Despacito,” as the new Global Tourism Ambassador. Using an influencer to advertise the country’s best tourist locations and terming his country as “a country with beautiful places” turned the tide and crunched in numbers like over 300,000 media impressions, over $6 million US Dollars earned in media and tax collections. Using influencers to advertise a product or cause, the use of less invasive adverts and lean more towards an advert style that is not an advert style, has a more lasting effect on consumers. The impact of personalized marketing is precise and intimate.

Edwin Miranda prides himself with KOI IXS, a company he started when he was 21 years old. He is one who believes the old age is saying ‘The early bird catches the worm.’ His typical day starts at 5:30 in the morning, a good workout and a healthy light breakfast.