Doe Deere

Since Lime Crime’s launch in 2008, its founder Doe Deere has been hailed as the beauty world’s Queen of Color. Though she was born in Russia Doe Deere gained her fashion chops in the heart of New York City. Though it sounds unbelievable, Doe Deere was actually one of the first successful female entrepreneurs to launch a makeup line. When asked about the origins of Lime Crime, Doe Deere focused primarily on her fashion roots. She originally designed clothing to fit her own unique aesthetic, which wasn’t heavily represented in America’s fashion scene. In 2004, Deere began selling clothes on eBay and elsewhere. Less than a year after selling her original designs, she was able to make steady sales and begin working on cohesive clothing lines which expressed her attention to craftsmanship and design. The success of Doe Deere’s clothing eventually led to her being able to launch her own makeup line in 2008, less than five years after the start of her clothing company.



Lime Crime is currently based Los Angeles. The line is truly one of a kind. Awash in deeply pigmented colors from some kind of dream world, it’s also cruelty-free and certified vegan, which makes it a favorite of even the most conscious consumers. Lime Crime’s early product lines were relatively limited but it has since expanded to include deeply pigmented eyeshadow palettes and loose pigments, liquid liners in a multitude of colors, nail polishes, lip glosses, and some of the most unique lip colors to come out in the last decade.



Doe Deere has always had a love for two things: Fairy tales and Makeup. Lime Crime was created to combine those two loves and to create an imaginative and cruelty-free brand that is accessible to everyone. The company mascot is a unicorn which is designed to represent individuality the rareness of beautiful creatures and the idea that compassion and kindness to all animals is necessary.


Entrepreneurship can be difficult, especially for artistic ventures. When asked if she was ever doubtful about the success of her business, Doe discussed her early days as a fashion student and her decision to drop out to start her own clothing line. It was the freedom to explore different art forms, as she devoted time to fashion that lead her to start creating her own makeup. In the days before Lime Crime, Deere focused primarily on her blog which showcased makeup tutorials in a variety of color palettes, themes, and aesthetics. She often held contests and giveaways for makeup fantasy style accessories and other prizes.


With a built in fan base of fashionable, yet uniquely stylish customers, Doe Deere’s Lime Crime was set up for success. Deere is a strong promoter of companies listening to the feedback provided by customers and critics. She says that it’s important, for new businesses especially, to take criticism in stride. It’s also important to stay inspired and engaged in a business so that whatever products or services it’s providing will be works of love.


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Categories: CEO

National Steel Car Expands through NA

National Steel Car is not ashamed to tell the world that the majority of its achievements came because of the dedication and loyalty of Gregory James Aziz. Greg James Aziz was by far the most influential chief executive officer that National Steel Car ever employed. Aziz’s dedication to the company and the industry is unparalleled even to this day. He is the one that took National Steel Car from just a simple family owned company and turned it into a Corporation that conducted business with in the country of Canada and parts of the United States of America. Even though he no longer functions as the chief executive officer, National Steel Car can always count on him to give advice and consultations as needed.


Greg Aziz new sense the early parts of his childhood that one day he would sit in the business office and run a Corporation as a chief executive officer. He was insatiable when it came to reading business management books. Just like Warren Buffett, Gregory James Aziz would Peru’s his local library for books in this matter.


While attending his graduate program at Western University, he would learn the aspects of a healthy business. He bought into the mentality that a healthy business would naturally grow. As a business naturally grew it would create more profit. And as a business created more profit, stockholders became happier.


When James Aziz took over as the chief executive officer for National Steel Car he explained to them his desire to help them become a healthy company. They were four steps to health that he wanted to lead them through if they would allow it. They were more than happy for this to happen.


Firstly, Gregory James Aziz spent time selling a vision of creativity to the company. They became excited when National Steel Car was to create a rail car that was modular and friendlier to the environment.


Secondly, the systems and processes of National Steel Car were restructured by James Aziz so that this vision could become reality.


Thirdly, each employee was given very specific instructions on what was expected of them for their current job. Everyone had a job description sheet that they were to look at every day.


Fourthly, every employee received continuous training to become better in their job.


All of these factors combined together to make National Steel Car healthy and profitable.


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Elysium Health and Its Supplement Basis

Elysium Health is a growing consumer science company in the health industry. The company was founded in 2014 by Dr. Leonard Guarente. In addition to serving as the chief scientist of Elysium Health, Dr. Guarente is the director of the Glenn Center for Biology of Aging Research at MIT.

Exercise plays a big part in our health as we age. But many people sit at a desk all day doing their job and don’t get enough regular exercise as a result. If you are one of those people, try implementing an exercise regimen that includes both resistance and cardiovascular training as part of the routine.

Supplements can also be a great way to maintain your health as you age. Elysium Health makes a supplement that is designed to support your cellular health by increasing levels of NAD+ in your cells. NAD+ is an essential coenzyme to many of our cellular functions like DNA protection, energy creation, circadian rhythms, and hundreds of others. As we age, the levels of NAD+ decline naturally and those functions break down. Increasing NAD+ supports those functions.

Elysium Health sells Basis on its website. Each jar of the supplement contains 60 capsules, which is enough for 30 days of recommended daily intake. Individual jars sell for $60 each. But a standard monthly subscription to Basis decreases the cost to $50 per jar and prepaying for a six-month subscription lowers it even further to $45 per jar.

Elysium Health is in the process of developing new products that focus on the microbiome, cognitive health, skin health, muscle function, and circadian rhythms. These products are in various stages of pre-clinical and clinical trials.

As CEO Of Canadian Rail Car Manufacturer National Steel Car, Greg Aziz’s Dedication To Quality And Technology Has Helped Earned His Company A High-Quality Rating As Well As Recognition From Industry Peers And Stakeholders

When it comes to very successful rail car engineering and manufacturing companies in North America, National Steel Car is best-in-class. And President, Chairman, and CEO, Greg Aziz is a key part of why his company has had long-term successes.

Created in 1912 as Imperial Steel Car, today, National Steel Car is one of the top companies in North America that provides railcars to stakeholders and clients who are in the commerce and transportation business sector. National Steel Car is currently located in Hamilton, Ontario, Canada.

Under the senior management of James Aziz, National Steel Car’s old business model for rail car design and manufacturing was given new life in many ways. Some of these methods involved the implementation of new technology, which boosted its design and manufacturing areas. James Aziz also focused on the advantages of National Steel Car implementing team-building as part of this strategy. Greg Aziz’s company also focused on increasing the number of employees from 500, which it was under Dofasco, to 3,000, today.

National Steel Car is a forward-thinking company that doesn’t believe in only living by the results of its past achievements. National Steel Car is constantly pursuing high standards of distinction and preeminence in its railcar business. Greg Aziz believes in having a real purpose when it comes to his philosophy about business and its direct relationship with important clients, fellow employees, and key stakeholders. Greg Aziz believes in acknowledging the important traditions of National Steel Car’s past, moving forward with zeal, always performing to the best of its ability. Focusing on building top-notch rail cars is the key reason for its successes. Click Here for more information.


Before Aziz was the top executive at National Steel Car, he started out from much humbler beginnings. Born in London, a town that was located in Ontario, Canada, Aziz was fortunate enough to receive positive exposure to business early in life by working for his family’s company. As a younger man, Greg Aziz would work for his family’s company, Affiliated Foods, after the school day was done. Greg Aziz would go on to use these important work experiences — beginning in 1970 with Affiliated Foods — to build a very successful career in finance and corporate leadership.


In lieu of the important business experiences and knowledge Greg Aziz gained working at Affiliated Foods, he was also able to build strong connections and learn how the world of finance worked in New York.