Jingdong is the biggest retailer in China and can ship products anywhere in that country in either one or two days. They are also referred to as JD.com because the large majority of their sales take place through their mobile app. They sold USD $67.2 billion worth of products in 2018 and have over 300 million current customers. T
JD.com has more than 550 warehouses around China. One of the things they are best known for is making sure that everything sold on website is authentic. They are also known for the wide variety of products they sell which includes luxury items, jewelry, electronics, furniture, apparel, and even fresh food.
Jingdong has been using its advanced technology and resources to make China a better place in which to live. This includes creating a picture book that is designed to teach young kids how to safely interact with adult strangers. This is an AR book that they based on “Ich geh doch nicht mit Jedem mit!” which is a German children’s book. The title of this book in English is “I’m not going with everyone!”. It’s an easy, effective, and engaging way for kids to learn about “stranger-danger”.
Any parent that buys the hard-copy edition of the book gains access to the AR version. This storybook presents four scenarios which show kids about potentially dangerous situations and the best ways to interact with adult strangers. People use the JD.com app on a mobile device to scan the book which results in kids being able to use the device to see practical, real-life situations.
Jingdong says that technology can enhance the reading experience in ways that make it even more enjoyable. Traditional physical books have been replaced by e-books and now AR books are increasingly being used. Kids love how interactive AR books are and this helps them learn and retain more knowledge.
There are missing children worldwide and it is a significant issue everywhere. JD.com says that more needs to be done to keep children safe and innovative technologies can help. In China alone there are 220 million people under the age of 14 and Jingdong wants to do its part to keep them safe.
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