The fashion icon and cosmetics mogul, Doe Deere is one of the world’s leading entrepreneurs with a history of working outside the usual influences of the fashion industry. In 2008, Deere began her Online cosmetics business, LimeCrime and found herself facing criticism for attempting to bring the retail sector into the 21st-century by established figures within the industry. As an immigrant from a small Russian city, Doe Deere has seen her determination to succeed built around her willingness to take risks and build on the close family unit she maintains with her husband, mother, and sister.
Born Xenia Vorotova in the small Russian city of Izhevsk, Doe Deere moved to New York City and its more than seven million people from a city with around half a million residents. Doe admits her life was turned upside down and the family took some time to adjust to their new surroundings and lifestyle, including the issue of making enough money to survive on Manhattan Island. Revealing the full extent of her immigrant story, the New York Institute of Fashion graduate explains she, her mother, and sister were forced to move into a homeless shelter when the money dried up.
It was during the time in the homeless shelter the Poppy Angeloff founder met her first mentor, attorney and activist Dorchen Leidholdt who encouraged the family to continue the fight to achieve their own version of the “American Dream.” After encouragement from her new mentor, Deere applied to the New York Institute of Fashion and began her studies which would lead to her becoming a successful business leader. The unwillingness to bend to the conventional rules which led the family to New York is easy to spot in Doe Deere as she continues to create cosmetics and fashion lines using bold colors and a fairytale-based style.
Doe Deere would like the world to know her opinion that America is still a great country offering countless opportunities for immigrants and those born in the U.S. By moving to the U.S., Doe Deere was given the opportunity to start a successful business, buy her own home, and see her family achieve the majority of their dreams.