With the bottled water industry being estimated as a one hundred billion dollar industry, and many brands already available to choose from, it is essential that any new brand entering the market find a way to stand out as special in a way that will appeal to consumers. Some brands do this by enhancing their water with vitamins or by promising a better filtering process. Regardless of their method, the ability to be unique will attract buyers.
One company established in 2012, Waiakea Hawaiian Volcanic Water, has several claims to uniqueness. First of all, the company is based in Hawaii, so all the associations of natural, good, fresh Hawaiian products are built into the brand. The word Waiakea comes from the Hawaiian language and means “broad waters.” The second special feature is that Waiakea water is actual volcanic water. The process of filtration involves the water running through the volcanic rock of the Mauna Loa volcano. No other bottled water product on the market can make such a claim, so Waiakea Water provides a unique experience that many consumers want to try.
In addition to providing a bottled water that stands out from the competition in name, content, and process, Waiakea Volcanic Water benefits don’t stop there. Not only does the company use low-emission vehicles for delivery, but it also addresses the environmental aspect of what happens to the plastic bottles once the water has been consumed. Our oceans are polluted with over eight million tons of plastic each year, so finding ways to reduce this number is essential.
Waiakea addresses the problem by providing the first fully degradable water bottle in the world. Instead of the one thousand year process that is necessary for a typical water bottle to degrade, a Waiakea bottle will take only fifteen years to fully break down. The bottles also contain one hundred percent recyclable plastic. Waiakea is a leader in the environmental issues surrounding bottled water production.
Waiakea Hawaiian Volcanic Water has been named as one of the fastest growing American companies by Inc. 500. This title seems well deserved as the company has found a way to provide a unique, environmentally friendly product.