JD has partnered up with a leading Hungarian winery. The Chinese retail conglomerate began distributing Grand Tokaj wine which is one of the most well known in the world. Both Jingdong and Grand Tokaj have agreed to begin selling the wine in the Chinese market during the past year. For JD, it will add yet another wine product for consumers to choose from when purchasing wine. It has offered to help research the markets to find out what Chinese consumers are looking to get from wine products. Jingdong will also handle the shipping tasks as well. For Grand Tokaj, it will have one of the most reputable retailers in the world sell one of its leading products to consumers. As a result, this looks to be a very beneficial business relationship between the two parties.
Jingdong will begin selling a wine product that is among the most distinguished in the world. Grand Tokaj wine is made from raisined grapes through a process called noble rot. With this process, the wine is very sweet and is therefore quite tasty. It is also one of the oldest wines in the world as it has been made since the year 1630. Part of what has made the Grand Tokaj wine one of the longest lasting brands is its affiliation with the Hungarian government. The winery is backed by the national government so it will be widely available for both national and international consumers.
Recently JD put the wine product on the market and has seen excellent results. Within ten hours of putting the Grand Tokaj wine up for sale, 1,000 bottles were sold and over 400,000 consumers followed the wine product. With this amount of popularity, the Grand Tokaj wine is now best seller. Jingdong has revealed that three quarters of consumers prefer to purchase a foreign wine. Consumers such as young women are among the primary groups of consumers who purchase the Grand Tokaj wine. As of today, Grand Tokaj wine is the second most popular in China. JD is very pleased to sell this very popular wine product as it believes that it will be a product that satisfies its many customers.
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