The first time one hears of the concept of Generation Young, it may sound like a gimmicky corporate slogan that amounts to little more than empty rhetoric. However, once one gets to know the company that has propagated the concept of Generation Young and the people responsible for creating and running it, it quickly becomes clear that it is far more than a mere slogan. The creation of Generation Young, simply put, it’s the life’s work of Jeunesse Global founders Randy Ray and Wendy Lewis.
After having founded Jeunesse Global in 2009 as a way to pass the time in retirement, Randy Ray and Wendy Lewis realized that they had stumbled onto something that could potentially be bigger than anything they had ever gotten involved with before. The couple had already founded dozens of some of the most highly successful companies within the North American direct-selling business. They had accumulated enough money that they never had to work again by the time they were in their early 30s. Therefore, money was not a primary driver behind the creation of Jeunesse Global. On the contrary, as Randy Ray and Wendy Lewis approached their ‘70s, they wanted to create a life statement, leaving the world with a company that would serve as an appropriate and lasting legacy for a couple that had dedicated their lives to the creation of great products and great companies.
It was this attitude of aiming for the stars that caused Randy Ray and Wendy Lewis to set for themselves such a high goal. They wanted to create the first generation in history that would have the ability to significantly delay the worst effects of aging. This would be known as Generation Young.
Over the last nine years, Randy Ray and Wendy Lewis have worked tirelessly to bring about the creation of this singular generation that will be able to transcend the limitations of age. They have done this through the creation of some of the most innovative products that the cosmetics and health industry has ever seen. Products such as Instantly Ageless and Luminesce use Jeunesse Global’s proprietary anti-aging formula, APT-200, to help users turn back the clock on their apparent age by up to a decade. Through science, Jeunesse Global is bringing about the end of conventional aging.