Jojo Hedaya and business partner Josh Rosenwald began their career with the email subscription service startup, Unroll.me as a way of handling their own problem with email junk. Entrepreneurs are always encouraged to find a problem and solve it in a new and innovative way to ensure their success, which is what the two college dropouts did. The co-founders have been friends since childhood and found themselves struggling to find emails from each other in the junk mail they received during their college days when the idea for Unroll.me was formed.
Referring to Jojo Hedaya as a college dropout may seem a little harsh, particularly when he was just three credits short of receiving his Bachelor’s degree at Boston College and was Vice-President of the Student Government. Jojo Hedaya believes the workplace and educational sectors have evolved in recent years to place the focus of most employers of experience over academic achievement. The decision by the New York native to leave college prior to graduation and focus on his entrepreneurial skill was based on his desire to build the business he and Josh Rosenwald had created.
The arrival of Jojo Hedaya as an entrepreneur came with the knowledge his first attempt at creating a business was probably destined for failure. Upon forming Unroll.me the research completed by the current Chief Product and Consumer Officer showed 95 percent of startups fail in their first few years.
Perseverance is obviously an important factor in the character of Hedaya as the first attempts at producing a working version of Unroll.me were unsuccessful. Jojo Hedaya and Josh Rosenwald remained confident their email subscription service would work and rolled out the initial version of the software just two months after forming their company. Hedaya points to this as a major milestone in the career of himself as despite the initial offering not working particularly well, the interest from major publications led to Unroll.me hitting one million subscribers in a short time. Despite selling Unroll.me to the Slice group, Jojo Hedaya remains committed to the idea of his email subscription service and decided to remain an active part of the brand moving forward.