Randy Ray and Wendy Lewis had long travelled and done business throughout East Asia. Long before the couple ever had the idea of forming Jeunesse Global, they fell in love with the East Asia region and its people. The deep historic culture and mysterious folkways of the region proved to be an allure that would turn into a near obsession with Ray and Lewis. They were hooked, becoming genuine Sinophiles and traveling back to the region at every chance they got.
In 2009, the couple retired. It didn’t take long for Ray and Lewis to realize that they may not be fully cut out for the life of typical retirees. The pair had become used to the fast-paced and exciting world of running their own companies. And they longed for the action and sense of meaning that they derived from being at the helm of a major international business.
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It was for this reason that the couple founded Jeunesse Global in the fall of 2009. From the start, Ray and Lewis knew that they would like to concentrate on expanding throughout East Asia. Ray, in particular, had developed a long list of contacts, including some of the most talented salespeople in the region. Bringing these folks onboard allowed the company to experience phenomenal early growth, which continued virtually unabated throughout the next nine years.
Ray and Lewis were both aware that the pernicious influence of communism on the area’s economy was quickly coming to an end. This, they understood, would free up vast amounts of human capital and create unprecedented business opportunities, the likes of which may never again be seen. Ray and Lewis jumped all over it. Before long, the core of Jeunesse Global’s business was coming from East Asia.
Today, Jeunesse Global ranks among the top companies in the nutrition and health business. East Asia continues to play a central role in the company’s ever-expanding market and towering success. The majority of Jeunesse distributors are from Asia, and they have invariably driven the company’s strongest engine of growth. Ray and Lewis believe that the region will always be at the center of their business.